I create under two distinct identities: DaddyPrincess, an irreverent, queer-forward pop project, and Uliya, a more introspective, sonically textured R&B project. Across both, I write lyrics that blend emotional honesty with conceptual sharpness—crafted to resonate, not just rhyme.
Outside the studio, I treat every release as a full campaign—developing content strategy, creative assets, and promotional arcs from scratch. These independent launches are my playground for strategic experimentation, free from client constraints. That freedom has sharpened my instincts as a copywriter and creative director, allowing me to reverse-engineer audience connection and build campaigns that are both creatively rich and insight-driven. What I test in music, I bring to brands—with a sharper POV and broader toolkit.