Hi, I'm Uliya Yashtala
I'm a senior copywriter with nearly 10 years of experience in healthcare advertising, specializing in HCP and DTC, print and digital campaigns across therapeutic areas with a specialty in oncology, vaccines, rare diseases, gene therapy, and HIV/AIDS.
My path to healthcare advertising began when I reconsidered a career in public health and clinical care. I had been accepted to nursing school, but ultimately chose to serve through creative work—bridging science and story to support healthcare communication in a different way.
From concept to MLR, whether it's a label update, brand refresh, or mini campaign, I'm fluent in every step of the process: ad lobs, research, annotating, tagging-and-linking, and MLR dialogue—all while working seamlessly with account, strategy, and creative teams.
My background in medical editing gives me a strong foundation in accuracy and compliance, my time at Miami Ad School gives me the strategy background necessary to be a more effective advertiser, and my work as a songwriter allows me to approach creative ideation with a distinct voice.
I'm currently working toward a Copy Supervisor role with a focus on concept development and creative leadership.